about

BONE BY DAWN IS A CONTEMPORARY LIFESTYLE BRAND BASED IN MANHATTAN BEACH, CALIFORNIA THAT SPECIALIZES IN HIGH-QUALITY, HANDCRAFTED JEWELRY AND HAT DESIGNS. EACH PIECE OF THE LINE REFLECTS THE ACCESSIBLE YET ELEVATED STYLE OF IT’S CREATOR, DAWN DAFGEK.

ABOUT DAWN

DAWN IS A NEW JERSEY NATIVE WHO MOVED TO CALIFORNIA OVER 17 YEARS AGO, CHASING THE SIREN CALL OF BETTER WEATHER.  AFTER FINISHING HER DEGREE AT THE FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK, SHE STARTED HER FASHION CAREER WORKING IN WHOLESALE FOR A CLOTHING LINe. While she was there SHE LEARNED THE INS AND OUTS OF MERCHANDISING AND DESIGN. SHE THEN WENT ON TO WORK AS A BUYER FOR A BOUTIQUE IN MANHATTAN BEACH; IT WAS DURING THIS TIME THAT SHE BEGAN DESIGNING AND CRAFTING JEWELRY FOR HERSELF.

JEWELRY LINE LAUNCHES IN 2015

DAWN QUICKLY BEGAN RECEIVING REQUESTS TO CREATE PIECES FOR FRIENDS AND CLIENTS ALIKE. DAWN REALIZED SHE WAS ON TO SOMETHING AND GOT BUSY DEVELOPING HER FIRST COLLECTION. BONE WAS OFFICIALLY LAUNCHED IN 2015 AND NOW INCLUDES A FULL-FLEDGED LINE OF NECKLACES, RINGS, BRACELETS, AND EARRINGS FEATURING PAVÉ DIAMONDS, FINE METALS, AND SEMI-PRECIOUS STONES. EACH BONE PIECE CAN BE WORN SOLO OR LAYERED TO YOUR HEART’S DESIRE, DEPENDING ON YOUR MOOD.

EXPANSION INTO HATS AND MEN’S LINE

IN 2017, DAWN BEGAN CREATING HATs AFTER STRUGGLING TO FIND UNIQUE, AFFORDABLE DESIGNS ON THE MARKET. TODAY CLIENTS CAN CHOOSE FROM A LARGE VARIETY OF STRAW AND FELT HATS THAT COME PRE-DESIGNED OR CAN BE CUSTOM-EMBELLISHED BY DAWN.  ALL OF THE HATS ARE INTENDED TO PAIR NICELY WITH THE JEWELRY you purchase as well.  

BONE ALSO EXPANDED TO INCLUDE UNISEX JEWELRY AND HAT DESIGNS THAT CAN BE WORN BY MEN—EVEN THE EVER-CASUAL SOUTH BAY COMMUNITY. DURING HER TIME IN RETAIL, DAWN NOTICED THAT MEN’S JEWELRY WAS A HARD SELL FOR THE GUYS IN MANHATTAN BEACh. SHE KEEPS IT cool, CASUAL AND ACCESSIBLE WHEN DESIGNING THESE PIECES. THE UNISEX/MEN’S LINE IS SIMPLE, WEARABLE, AND FITS WITHIN THE COMFORT ZONE OF THE LOCAL CROWD.

BONE BY DAWN: VERSATILE, CLASSIC DESIGNS

DAWN’S FREQUENT TRAVELS, BOTH STATESIDE AND INTERNATIONAL, INSPIRE HER DESIGNS. SHE INFUSES HER PERSONALITY INTO THE LINE - A MIX OF EAST COAST EDGE WITH A TOUCH OF WEST COAST BOHEMIAN. SHE KNOWS BETTER THAN ANYONE THAT THE MODERN WOMAN IS COMPLEX - SHE’S GOT A LOT GOING ON AND SHE CAN’T BE EASILY DEFINED. WHERE BONE REALLY STANDS OUT is IN THE SIMPLICITY AND VERSATILITY OF her PIECES, ALLOWING YOU TO PLAY WITH MANY DIFFERENT LOOKS THAT SUIT A RANGE OF STYLES. 

THE GUIDING FORCE BEHIND BONE HAS ALWAYS BEEN TO SUPPORT AND INSPIRE WOMEN TO BE INDEPENDENT AND GO AFTER THEIR DREAMS. HAVING BEEN RAISED BY A SINGLE MOM AND EXPERIENCING STRONG FEMALE CONNECTIONS THROUGHOUT HER LIFE; EMPOWERING WOMEN IS A CAUSE CLOSE TO DAWN’S HEART. SHE RECOGNIZES FASHION AS A POWERFUL AGENT IN HELPING WOMEN ACCESS THEIR INNER STRENGTH AND CONFIDENCE.

HAVE YOU BEEN BONED?

BONE by Dawn store now open!

52 11th STREET HERMOSA BEACH, CA 90254